Is your search engine ranking sitting on the sidelines? One way to push up your ranking is to use meta tags. By including a description meta tag, you force the search engine to use it as your descriptive text when your site comes up in its search listing. Take a look at your site in a search result, if you don't have a description tag, it takes the first few characters from the html.
In 140 characters or less (different engines use different counts, but it ranges in 140-250), describe the page, not the entire site, but the actual html page. Remember your keyword list and attempt to bring in as many keywords as possible. Write in sentences, not lists of keywords.
You want to entice the searcher to click on your site when it comes up in there list. Make it short and sweet. Think about the problem your niche may be trying to solve and how this page can help them solve it.
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