Agile Business Navigator

How do you thank your subscribers when they signup for your ezine or list? Here’s a few suggestions to make your thank you page stand out.

Don’t Use The Default Page

Most list management systems include the ability to use their 'default' thank you page. Don't do it! You'll have much better luck with your own thank you page.

• You'll have the opportunity for company branding and have page look like the rest of your website.
• Subscribers won't leave your website.
• If you use the default page, you’ll leave them on the site provided by your list management company.
• You’ll have a whole page to introduce yourself, your products and services.

Using Confirmed Optin

In order to achieve the best confirmation rate, your thank you page needs to make it very clear to subscribers that they will receive an email from you shortly. But more importantly, they need to open the message and click on the confirmation link.

If you’re using confirmed optin, they will receive an email from the service you use right after they get to the thank you page. It may get lost in their spam bucket if you don’t head them off at the pass.

Sign up yourself and receive your confirmation email in your inbox. Create a snapshot of the email and ‘white out’ the information you don’t want them to see such as your personal info. Then include that image in your thank you page. You can even highlight the confirmation link and tell them to ‘click here to confirm your subscription’.

Be sure to explain why you’re using confirmed optin and why they have to do this extra step.

Whitelisting Instructions

Whitelisting means that your emails won’t get bumped into your readers spam pile. The simplest thing you can suggest is to suggest that they add you to their allowed senders list and address book. You might offer a list of various instructions, one for each major ISP.

Website Intro

Use your thank you page as an introduction to the rest of your website. Include links to the neglected pages that new users might overlook such as:

• Contact Us
• FAQ (Frequently Asked Questions)
• About Us
• News
• Programs, Products and Services
• Your Blog, Video or Podcast

Special Offers

Don’t waste the space you have. This is a perfect opportunity for a first offer.

Anne Holland, Marketing Sherpa’s President, says,

“Another interesting fact: the most popular offer on that page gets a 29% acceptance rate, which is fabulous, but not the whole 39%. That means giving folks a choice on that page has helped our overall offer conversions increase by 10 percentage points.”

You can give your readers a special offer that they can't get elsewhere on your website. Give them a coupon or a link to a discount on one of your products or services.