How do you stand out in a crowded marketplace? If you're niche is small and lucrative, good for you – you're probably doing fine. But for the rest of us, how do we make an impact in our niche when we're just one more in the crowd? How do we differentiate ourselves from the huge number of competitors we battle with for our clients?
Dan Heath, co-author of Made to Stick, shows us in his How to Stand Out in Crowded Marketplace video, how to look for and break existing patterns in order to truly stand out.
via Holy Kawl
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