My husband hasn't been to the doctor in several years. But lately, age has been creeping up on him and he decided to take care of a few nagging issues by going to see my doctor.
He hates Doctors, always has. He's had some terrible experiences, one in particular has prevented him from going back. He had a terrible back spasm and went to a Chiropractor. Because he's so big, she felt she had to place him in some strange position and attempted to pull his head off. Atleast that's the way it felt to him. HIs back was worse and his neck started to hurt. He never returned.
My Doctor put him totally at ease with humor and his wonderful way of talking with his patients. I mean he actually talks with his patients. He sat with my husband and went over each of his ailments, one by one and addressed them all. His fears were put to the side and his health will finally be addressed by a caring individual.
What things do we all put off because of our fear? Going to the dentist, the doctor, the accountant. Wouldn't it be great if each of those listed above strove to make it easier for us?
Creating passionate users reminds us that Fear is the killer app.
The high-pitched screech of the drill. The sickly smell of antiseptic and fear. The long nervous wait for the attendant to call your name and take you… back there. We assume that people are afraid of the dentist, but we don't usually think of software as scary. Maybe we should rethink that. Our users might be more afraid of us and our products than we think. And those who can reduce or eliminate that fear have a huge advantage. Not to mention a passionately loyal following.
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