Agile Business Navigator

Murketing has a post about the Branding of the Unbranded that brings up some interesting points.

I've never been a fan of branding over all the other things that are important in developing a new company or product. In utilizing branding as the key to marketing a product you usually spend lots of money to 'brand' something that hasn't even been tested in the market. Money that goes down the drain when the product fails. On the other hand, you can't just label a product 'Glop', slap a white label on it and hope for the best either. There does have to be a happy medium.

From Murketing's post, it appears that formerly generic products have found that medium. By branding their products, they've achieved customer knowledge, but with low cost production and marketing methods. In these economic times, we have a tendency to reach for cheaper goods, but may not have to sacrifice quality by selecting what works for our pocketbook.

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