Agile Business Navigator

• 10 Things to do to make a difference in your business before the end of the year: 1. Get professional photos taken and use them. #
• 10 Things to do to make a difference in your business: 2. Create a website, even a one page site can be enough to get started. #

Powered by Twitter Tools

How do you stand out in a crowded marketplace? If you're niche is small and lucrative, good for you – you're probably doing fine. But for the rest of us, how do we make an impact in our niche when we're just one more in the crowd? How do we differentiate ourselves from the huge number of competitors we battle with for our clients?

Dan Heath, co-author of Made to Stick, shows us in his How to Stand Out in Crowded Marketplace video, how to look for and break existing patterns in order to truly stand out.

via Holy Kawl

You make lemonade, right? Getting plenty tired of lemonade.

Each year I try to buy myself an end of year present. Most of them have been successful, some, not so much. Last year it was a pair of boots I never wore – silly given that I live in Southern California. I managed to repeat the bad choice this year with a guitar. I haven't played since I was a teenager.

I opened it up, started to tune it and the last string wouldn't hold the note. Close inspection revealed that the tuning key was cracked. A quick phone call to customer service and they told me they were out of the guitar, couldn't offer any parts, couldn't tell me where to get it repaired. My only option, return it. Granted, I should be happy with getting my money back, but I'm bummed. No guitar and a perfectly good (unusable) iPhone app that I've been working on to tune it with.

If you sell guitars, shouldn't you also sell parts for guitars?