No, not that kind of kiss. I mean KISS as in Keep it Simple Stupid. I don't like that last word, but sometimes you have to remind yourself that you aren't always on the ball, top of your game, the smartest tack on the wall.
I hear it all the time from clients and from my own mouth. We want to build a new business by building a fourteen tower building before we've even got the foundation up. Small Biz Trends has a great post on keeping it simple for small business owners.
No doubt you’ve heard the term ‘core competency.’ It refers to that which a company or person does best.
The best way to build a business is to start out offering only what you do best.
Yet, we're always trying to build the biggest and the best with a one person team.
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