Agile Business Navigator

No, not that kind of kiss. I mean KISS as in Keep it Simple Stupid. I don’t like that last word, but sometimes you have to remind yourself that you aren’t always on the ball, top of your game, the smartest tack on the wall.
I hear it all the time from clients and [...]

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Murketing has a post about the Branding of the Unbranded that brings up some interesting points.
I’ve never been a fan of branding over all the other things that are important in developing a new company or product. In utilizing branding as the key to marketing a product you usually spend lots of money to [...]

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What gets measured gets done. The concept is that everything in business that’s worth a hoot must be measured in order for it to mean something. You have to measure your money, your budget, your website analytics, your customer service statistics, the number of complaints you receive, your turnover ratio, the dollars coming [...]

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