Agile Business Navigator

What gets measured gets done. The concept is that everything in business that's worth a hoot must be measured in order for it to mean something. You have to measure your money, your budget, your website analytics, your customer service statistics, the number of complaints you receive, your turnover ratio, the dollars coming in, the dollars going out, everything.

Yet, its also stated that the only important statistic is the bottom line. If you make hamburgers, it doesn't matter how many burgers you sell, it only matters how much money you have left over after you've bought the meat, prepared it and sold it. The ultimate measuring stick is the money you have left over.

Can both be true? I think what's important about both statements is the act of measuring and measuring the right things. Marketing departments have a habit of measuring a campaign's effectiveness, not how much money resulted from the campaign. If your campaign results in an increase in the number of people who visit your website, what difference does it make if you can't measure how many new customers bought your product or service as a result?

Is anything measured as effective without increasing your sales and profit?

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