In the most recent issue of Business 2.0, there is an article about companies that spend more time on the content of the advertisement rather then on the selling of the product.
Take as an example, the famous Paris Hilton hamburger commercial 1. Are they trying to sell Paris or the burger. Truly, did all you guys rush right out and buy the burger because you saw Hilton washing the car and eating the burger?
What makes us buy products? If we're six, it might be the commercial on the Saturday cartoon show that entices us with a new robot toy. But if we're 46, I hope that we pay more attention to the product instead of the ad. I'm curious what the ROI was on that ad. Will it make them want to produce other commercials just like it or was it a flop that will make them redo their commercials?
When I see the formula sales pages on websites, they all seem to look the same. They follow the same guidelines. Title that entices at the top, bulletted benefits, call to action, and so on. Are we such sheep that we blindly click on these formula pages and purchase the products? Is there any sense whatsoever in being different and coming up with a new approach or is that the kiss of death?
So many websites seem to have the same look now - the Kubrick rounded header, the centered content, faded borders around the edges. It seems like such a waste of website power - everything with the same look. Isn't that what the web is supposed to be all about? I don't want all the websites I visit to look alike, yet, am I risking my site if I venture out of the standard formula?
Footnotes
- Which, thankfully, seems to be off the air [↩]
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment