Agile Business Navigator

I ordered a package of books and cds from Loral Langemeier. She's known as The Millionaire Maker. My husband rolled his eyes when he spotted the box - there she goes again - another box of books and cds that she'll tuck into the corner of her office.

What he doesn't know is that I didn't order this one for the content - just the material. What I mean is I'm very interested in how the big guys are packaging their 'boxed material'. I've setup websites for people that create products online. Those types of products are great if your client base is technologically saavy. But what if they're completely inept at using a computer - or don't have the time - or the inclination to use an online system.

Yes, its true. There are folks out there that have no interest in downloading audio to their iPods. They couldn't care less about ebooks and ezines. They haven't the slightest idea what you're talking about and wouldn't have any interest in purchasing your products if they are all online. They don't care that they can get your product at three am. They'd rather have a pretty box delivered to the front door, everything they need in the package. They want something tangible to slide into the CD player, something to read in front of the winter fire. They want a book, with pages they can turn and highlight and dogear the corners if they feel like it.

And so, I'm checking out the real stuff. Who is selling what, what's it look like, how's it feel in my hand?

So far, I'm impressed with the Wealth Cycle, by LLoral Langemeier. Not just the material, but the content as well. After all, I bought it, I better use it.

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